Panels and Presentations

Public Speaking

How Performance Marketing Can Thrive in a Cookieless World

This presentation gave an overview of privacy-safe, pseudonymized measurement of sales outcomes using person-based data. The presentation focused on using a consistent approach between addressability and measurement to guarantee that marketers can prove their advertising campaigns generated real outcomes – such as sales. The talk was given at CJU22, an annual affiliate marketing conference in Santa Barbara.

No Cookies, No Problem: Bridging Identity and CTV

This discussion focused on Streaming TV, Identity, and the future of the IP Address for in advertising. I advocated for advertising that avoids the use of IP addresses as a means to identify consumers. My main basis for this argument was that IP addresses do not respect consumer privacy and provide poor performance across multiple channels. The discussion was held at an invite-only event for marketing executives hosted by DeepIntent, a Demand-side Platform (DSP) in the healthcare sector.