Product documentation, research, and advocacy for web standards

Published Writing

World Advertising Research Center

My article in WARC argued that web standards which replace the 3rd party cookie, IP address, and mobile ad ID should improve privacy protection for individuals and marketing effectiveness. I propose an alternative to the use of email hashes in place of cookies for advertising identity, making the case that merely SHA-256 hashing a consumer’s email address to represent their identity is a step backwards for both consumer privacy and the advertising industry.

Conversions API Integration: Technical Docs

At LiveRamp, I built a new product that helps marketers access performance data from Facebook and optimize ad campaigns without sending their customers’ personal data to Facebook’s Conversions API.

My work spanned the product development, system design and documentation; contracts; analysis of legal privacy impacts; pricing, and go-to-market strategy.

Econometric Research

Real Estate Premiums and Broadband

My research analyzed the effect of superior broadband service, measured using FCC data on home prices in a Zillow housing dataset. My log-linear regression model sampled over 15k zip codes throughout the US, controlling for demographics, income, and other factors to show how better internet influences home prices.

See the full paper and code here